Director couple Pushkar-Gayathri proved with their very first film that they are out in Kollywood to make films different from the rest. So, when they announced their venture Quarter Cutting, there was a huge expectation. But there was an apprehension over this title as it is in English and would not attract tax sops as per the laws imposed by the Tamil Nadu state government. 

Therefore, the promos of this film came with the title Va Quarter Cutting. But recently, the term Quarter Cutting has been deleted entirely making the title as Va. But Quarter Cutting has reached the movie buffs to a great extent that many are still referring to Va by the previous name.

Va is being produced by Tamizh Padam director Amudhan and its distributorship rights have been acquired by Dayanidhi Azhagiri.