If Oscar winner AR Rahman is already a global phenomenon, he has been roped in to endorse another global brand. Yes! Rahman has been signed by Toyota Kirloskar Motors (TKM) as brand ambassador for its upcoming small car Etios. "The much-awaited Etios will be launched this year, and Rahman as the brand ambassador will endorse the products through various marketing campaigns of the company", said a source from TKM. The car has been specifically developed for the Indian market and the company is investing Rs. 3,200 crores at its second plant in Bangalore to produce these models.

Commenting on signing up Rahman, TKM Managing Director Hiroshi Nakagawa said: "There is a very strong connection between the product and its brand ambassador, with both being global, innovative, reliable, and a class above quality." Etios will be released in India in December.