Endhiran's grip at the box-office has not eased one bit. With the ticket prices being reduced for the first time after its release, it is time for Rajini fans to celebrate again. This is evident from the long queues which can still be seen in movie halls. The reduction in prices is also inviting families to watch the movie in theaters instead of watching it in pirated DVDs. Major corporates have also booked shows for their employees.

The high point of Endhiran's success was seen last weekend. More than four movies got released to try their luck at the box office and none of them could see decent returns. Trade pundits are worried if this is a good trend. Some feel that this trend is good as movies like Endhiran will make way for quality movies in the future. They also feel that Endhiran will continue to rule the box office for the next two weeks.